• You have to stop designing to educate or to impress, and you have to start designing for trust.
  • What are your empty driver's seats in your user journeys? What are moments where users might be waiting for a signal of intent? What are the orange cones that tell them, "You've got this"? And in what ways can you speak in the musical key of E?
  • 결국 인지적 부하를 낮추고 결정 피로를 낮춰서 자연스럽게 스며드는 것이 중요